Amrita School of Business: Best Kept Secrets
The Campus Blog
Tuesday, January 17, 2012
I luv College Life
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Sunday, January 8, 2012
Why So Serious?...Because it’s my Life!
Why is it important to
have a serious approach towards things that matter? Getting serious does not
mean tracing out the smallest hint of fun in one’s life and executing it! Life
will be so bland and boring without those lighter emotions. But to ‘get
serious’ is to have respect towards things one take up –those things that will
have a lasting impact on the person – relations, academics, work, habits &
hobbies – all that matters.| Reactions: |
Saturday, December 17, 2011
Let the Reason be...
| Reliving it again..... |
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Wednesday, December 7, 2011
Set in your ways?

Set in your ways?
Who doesn’t like to be in control? Be it of our deeds, our thoughts, our urges, we all would like to rein them in. Then what is it that is stopping us? It is our diffidence, our indecisiveness.
Although we are aware the way we are leading our lives is not exactly the way we want it to be, we do not want to change the status quo. It is true that we WISH to, but its feebleness stops it from becoming a WILL. This is why it is said that a person’s life turns out to be the way one deserves.
Take the case of an addiction – Alcoholism, Smoking or anything for that matter. The most primary indication is a shift in our priorities. Our Friends, Family, Career – everything takes a backseat. The addiction takes over our life to the extent that it dictates our very way of life. You lose focus. This is exactly why many promising, abundantly talented people burnout early in life – just because they have let themselves fall in to the downward spiral of an addiction.
Often, addiction is an attempt to run away from the facts of life. That is why even though people say they no more enjoy the process, they cannot give up. Unconsciously they think it is helping them forget their suffering. But in fact all it is doing it is aggravating it.
And the accompanying guilt, it’s cancer for your mind. The reigning emotion becomes numbness. The mind loses its ability to take cognizance of emotions – be it glum or glee.
We think we will change the way we live by the weekend or month end and most popular one, by New year. If you really want to do it, today is the day. All we need to do is think about what we are losing out. For the passing pleasure of a frivolous way of living, we lose out on a fulfilling journey. Take control of your Life and live it to the fullest. All you need to do is DECIDE and the time is NOW.
ArunBabu.
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Sunday, November 27, 2011
Yi National Summit
Day 1:
The proceedings started with Ms. Namrata Samra, National Chairperson - Yi, welcoming the audience for what seemed an amazing 48hrs ahead, followed by Mr. Shankar Vanavarayar just energizing the crowd with his flamboyance. If this wasn't enough to realize what lies ahead, Dr. Rahul Mirchandani, Mr. Srikant, Mr. Prasanna and Mr. Romit were all on stage, taking us through a series of thought provoking discussion on TAKING CHARGE - The theme of the summit.
Hold on guys!The best is yet to come... Yes.. it was post lunch, and there stood a tall man with big mustache, Black coat and staring at the crowd. :-) Mr. Kiruba Shankar Started the session with energy, deep breath and his talk revolved around his mantra - "In any work you do, just tell OH YES, I CAN, OH YES, YESSS, YEs, Yes or Just a NO(and don't do it)." Mr. Murugan of Nizhal Maiyam followed Kiruba with a scintillating speech on the ways and means of youth Taking Charge, which literally drive the entire crowd emotionally motivated. OH YES !:-)
Is that all? Well the highlight of the day was Mr. Karthik Kumar (KK) - Evam Entertainment, who spoke for close to an hour, right from his journey which started after graduating from MICA to this passion in setting up a theatre (drama), his satisfaction in doing what he always wanted to do, the social barriers and most importantly, his energy. There was a mutual admiration between Mr. Kiruba and Mr. KK, we can all it mutual respect, admiration or anything, but it was quite amazing to be on that day in that venue to share, see and feel the admiration that each speaker had for other.
The day ended with Anmol Vij going out of Entrepreneurship and speaking about Studopreneurship.
And the stage for Day 2 was set and rearing to GO!
Day2:
Did the Day one keep us excited? OH YES! Well, Day 2 was equally exciting with lots and lots of speakers lining up for the day, the list which included names like : Mr. Shankar Vanavarayar - National Chairman, Mr. Irfan Alam - Founder, SammaaN Foundation, Dr. Kancha Ilaiah- Social Activist/writer, Mr. Rajeev Karwal - Founder, CEO Milagrow Business and knowledge solutions, Mr. KK - Evam Entertainment, Dr. Jayaprakash Narayan - President Lok Satta Party and lots many.
The auditorium was filled with at least a century of experience in myriad of fields and literally, every single person TOOK CHARGE after the two days. It was the best couple of days one could wish to be a part of. Lots of experience, bit of gyan, more of networking, more of life changing ideas, situations and knowledge sharing was bound to happen.
Thanks to CII-Yi Net for arranging such a wonderful summit in Coimbatore, for it definitely made a lot of difference in many minds.
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Thursday, November 17, 2011
The 5th P – Popularity!!!

The 5th P –Popularity!!!
Blame it on our country’s governance system of democracy, we have a liking towards everything that is popular. Quite often, we end up measuring merit with popularity. That is why there is a collective despair when a popular film loses out to an art film or a widely read book is trashed by critics.
Even our opinions are dictated by its mass following. S&P said the truth which was against popular opinion and heads rolled, although there was merit to that argument. If you have seen the candidates nominated by political parties, they might not have any qualification but they will be popular for sure.
Is it that the most popular college is the best one? Aren’t the theatre artists supremely talented than most of the bollywood actors? All these point towards the supremacy of popularity over merit. The sad part is that at times, mediocrity has appeal and that becomes the norm. The few who understands this ‘play to the gallery’ becomes outcasts. It is all about the appeal. Come to think of it, what else is marketing but enhancing this appeal?
Arun Babu.
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Sunday, November 13, 2011
The Most beautiful smile I ever saw...A shortstory

The Most beautiful smile I ever saw...A shortstory
A bright Sunday morning, the millennium year, city of dreams-Bombay. I woke up to the first photograph I ever took-of my then eight year old sister’s. For some reason, I liked it more than any other, much to my sister’s disagreement. I never liked working early morning, one of the perks my profession allowed, that of a photographer. But today, I have to keep the promise I made to my dear friend- to do a photo shoot for her NGO.
It was not a rosy picture. The building the NGO was housed in was in ruins. They worked for the betterment of children who didn’t know whom to call a ‘mom’ or a ‘dad’. The photo shoot was to be sent to a UN body that they expected to provide some funds.
Hema, the caretaker of the home came with a bunch of kids. They were not like the child artists we see on the TV. They were not cute and chubby. But they had a sparkle in their eyes. What nagged me the most was that they were not happy, something that made both the person and the photographer in me, disappointed.
After some wide shots with all the kids, I wanted a single shot with a kid, smiling. For some reason, my eyes caught Amir. I asked Hema to tell Amir to smile for me .But whatever I did, I couldn’t get that smile from him.
I and Amir went to the courtyard of the building. We got talking. He asked “Bhaiyya, who all are there in your home?”.I said I have a younger sister. He asked “What about mom and dad?”.I said everyone has mom and dad. He said “Not everyone has”. I could feel a tear straining at the corner of my eyes. I tried to recover fast and asked him “What do you like the most?” He said “I like it when someone scolds me”. I was surprised and asked why. Amir said “Bhaiyya I feel some one is bothered about me when they scold me. Someone cares for me”. I was really beginning to like this boy now.
“Amir, what do you miss the most?”He said “Bhaiyya, I miss having a pet name. No one calls me anything that comes from the heart. Everyone is either sympathetic or looking down on me”.
Swallowing the lump in my throat I asked “Amir, will you smile for me?”He said, “Bhaiyya, do you know when a person gets angry most? When you are hungry! I have not had food. How can I smile?”
I took out a chocolate from the pocket and gave it to him. He grabbed it and said “Bhaiyya I will come now”. Before finishing the sentence, he started running. I went behind him. He entered a small room in which a small girl was sitting. Amir offered the chocolate to the little angel. She took one bite and gave it to Amir. He shook his head, gave it back to her and smiled...That was the most beautiful smile I have ever seen and I will ever see. Stealing the moment on my camera, tears started rolling down my face...
Arun Babu.
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