The 5th P –Popularity!!!
Blame it on our country’s governance system of democracy, we have a liking towards everything that is popular. Quite often, we end up measuring merit with popularity. That is why there is a collective despair when a popular film loses out to an art film or a widely read book is trashed by critics.
Even our opinions are dictated by its mass following. S&P said the truth which was against popular opinion and heads rolled, although there was merit to that argument. If you have seen the candidates nominated by political parties, they might not have any qualification but they will be popular for sure.
Is it that the most popular college is the best one? Aren’t the theatre artists supremely talented than most of the bollywood actors? All these point towards the supremacy of popularity over merit. The sad part is that at times, mediocrity has appeal and that becomes the norm. The few who understands this ‘play to the gallery’ becomes outcasts. It is all about the appeal. Come to think of it, what else is marketing but enhancing this appeal?
Arun Babu.
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